An identity rooted in equity
Brand Designer
Echoing the brand's mission to advocate for workplace inclusion.
An identity rooted in equity
Brand Designer
Echoing the brand's mission to advocate for workplace inclusion.
An identity rooted in equity
Brand Designer
Echoing the brand's mission to advocate for workplace inclusion.
I was the first hire with a brand-related role at Equal Time, and our goal was to not only develop a library of cohesive visual assets, guidelines, messaging, and typography, but also position the company and product as a strong competitor in the social impact B2B space.
The preliminary stages involved plenty of research. We assessed feedback from customers, looked at how our users prefer to use the product, ran a competitive analysis, and collaborated on what the founding team's vision for Equal Time looked like.
As a result, a comprehensive brand guide that included:
Brand messaging guide
Brand values and principles
Typography system
Illustration library
Refined core colour palette
Social templates
Content pillars
Growth strategy
Integrated marketing and product cohesion
This work also supported the creation of:
lead conversion pages, executive decks, stakeholder newsletters, online and offline demos, display ad design, educational videos, and designing the product interface.
The brand and product scaled on all sides:
📈 Increased social following by 21%
📈 Increased unique site visits by 31%
📈 Increased weekly product usage on Zoom by 19%
💰 Increased paid plan upgrades by 12%
I was the first hire with a brand-related role at Equal Time, and our goal was to not only develop a library of cohesive visual assets, guidelines, messaging, and typography, but also position the company and product as a strong competitor in the social impact B2B space.
The preliminary stages involved plenty of research. We assessed feedback from customers, looked at how our users prefer to use the product, ran a competitive analysis, and collaborated on what the founding team's vision for Equal Time looked like.
As a result, a comprehensive brand guide that included:
Brand messaging guide
Brand values and principles
Typography system
Illustration library
Refined core colour palette
Social templates
Content pillars
Growth strategy
Integrated marketing and product cohesion
This work also supported the creation of:
lead conversion pages, executive decks, stakeholder newsletters, online and offline demos, display ad design, educational videos, and designing the product interface.
The brand and product scaled on all sides:
📈 Increased social following by 21%
📈 Increased unique site visits by 31%
📈 Increased weekly product usage on Zoom by 19%
💰 Increased paid plan upgrades by 12%
I was the first hire with a brand-related role at Equal Time, and our goal was to not only develop a library of cohesive visual assets, guidelines, messaging, and typography, but also position the company and product as a strong competitor in the social impact B2B space.
The preliminary stages involved plenty of research. We assessed feedback from customers, looked at how our users prefer to use the product, ran a competitive analysis, and collaborated on what the founding team's vision for Equal Time looked like.
As a result, a comprehensive brand guide that included:
Brand messaging guide
Brand values and principles
Typography system
Illustration library
Refined core colour palette
Social templates
Content pillars
Growth strategy
Integrated marketing and product cohesion
This work also supported the creation of:
lead conversion pages, executive decks, stakeholder newsletters, online and offline demos, display ad design, educational videos, and designing the product interface.
The brand and product scaled on all sides:
📈 Increased social following by 21%
📈 Increased unique site visits by 31%
📈 Increased weekly product usage on Zoom by 19%
💰 Increased paid plan upgrades by 12%
