Making back-to-school a breeze
UX/UI Designer
Designing an all-in-one BTS shopping experience.
Making back-to-school a breeze
UX/UI Designer
Designing an all-in-one BTS shopping experience.
Making back-to-school a breeze
UX/UI Designer
Designing an all-in-one BTS shopping experience.
As a major retailer in North America, Best Buy’s goal is to deliver the best in class experience for their customers during Back to School time. Having all-in-one-place experience to help customers find what their need from electronics to dorm essentials.
Opportunity
Back to school is a crucial time of year for any retailer who needs to provide a seamless experience for their customers in order to address the need of purchasing school supplies such as stationary, the latest tech, dorm room furniture, or even gaming products.
What do we want to achieve?
Optimize customer messaging
Drive traffic to highest performing BTS categories
Drive awareness around BTS trending products
Combine experience with GeekSquad services for customer
What do we currently know about BTS shoppers?
Customers prefer shopping in-store at department and discount stores.
Those who made purchases online found a better deal.
Customers spend an average of $688, of which 64% will be spent on apparel and electronics.
As a major retailer in North America, Best Buy’s goal is to deliver the best in class experience for their customers during Back to School time. Having all-in-one-place experience to help customers find what their need from electronics to dorm essentials.
Opportunity
Back to school is a crucial time of year for any retailer who needs to provide a seamless experience for their customers in order to address the need of purchasing school supplies such as stationary, the latest tech, dorm room furniture, or even gaming products.
What do we want to achieve?
Optimize customer messaging
Drive traffic to highest performing BTS categories
Drive awareness around BTS trending products
Combine experience with GeekSquad services for customer
What do we currently know about BTS shoppers?
Customers prefer shopping in-store at department and discount stores.
Those who made purchases online found a better deal.
Customers spend an average of $688, of which 64% will be spent on apparel and electronics.
As a major retailer in North America, Best Buy’s goal is to deliver the best in class experience for their customers during Back to School time. Having all-in-one-place experience to help customers find what their need from electronics to dorm essentials.
Opportunity
Back to school is a crucial time of year for any retailer who needs to provide a seamless experience for their customers in order to address the need of purchasing school supplies such as stationary, the latest tech, dorm room furniture, or even gaming products.
What do we want to achieve?
Optimize customer messaging
Drive traffic to highest performing BTS categories
Drive awareness around BTS trending products
Combine experience with GeekSquad services for customer
What do we currently know about BTS shoppers?
Customers prefer shopping in-store at department and discount stores.
Those who made purchases online found a better deal.
Customers spend an average of $688, of which 64% will be spent on apparel and electronics.
Everyone participates in back-to-school shopping
Most parents (78%) purchase products during back-to-school
Nine-in-ten purchase for their children
A fifth also purchased for themselves.
Non-parents are also a notable demographic as a third of non-parents shopped, mainly for themselves, during the back-to-school season.
Moms do the majority of back-to-school shopping for children
Adolescents shop for the latest fashion styles and trendy items
College students shop for clothing, electronics, decor, and school supplies.
Most importantly, teachers are getting prepared too.
Everyone participates in back-to-school shopping
Most parents (78%) purchase products during back-to-school
Nine-in-ten purchase for their children
A fifth also purchased for themselves.
Non-parents are also a notable demographic as a third of non-parents shopped, mainly for themselves, during the back-to-school season.
Moms do the majority of back-to-school shopping for children
Adolescents shop for the latest fashion styles and trendy items
College students shop for clothing, electronics, decor, and school supplies.
Most importantly, teachers are getting prepared too.
Everyone participates in back-to-school shopping
Most parents (78%) purchase products during back-to-school
Nine-in-ten purchase for their children
A fifth also purchased for themselves.
Non-parents are also a notable demographic as a third of non-parents shopped, mainly for themselves, during the back-to-school season.
Moms do the majority of back-to-school shopping for children
Adolescents shop for the latest fashion styles and trendy items
College students shop for clothing, electronics, decor, and school supplies.
Most importantly, teachers are getting prepared too.
Most online shoppers find that purchasing on the web helps saves them time and make them more efficient (68%).
They are also able to find better deals online (47%) and access a wider selection of products (46%).
Most online shoppers find that purchasing on the web helps saves them time and make them more efficient (68%).
They are also able to find better deals online (47%) and access a wider selection of products (46%).
Most online shoppers find that purchasing on the web helps saves them time and make them more efficient (68%).
They are also able to find better deals online (47%) and access a wider selection of products (46%).
Outcomes
🎒 21% increase in visitation YOY
📉 16% and growing decrease in bounce and exit rate
🛍️ 12% increase in conversion
🕺🏽 Increase YOY in customer engagement, task completion, and satisfaction rate
Outcomes
🎒 21% increase in visitation YOY
📉 16% and growing decrease in bounce and exit rate
🛍️ 12% increase in conversion
🕺🏽 Increase YOY in customer engagement, task completion, and satisfaction rate
Outcomes
🎒 21% increase in visitation YOY
📉 16% and growing decrease in bounce and exit rate
🛍️ 12% increase in conversion
🕺🏽 Increase YOY in customer engagement, task completion, and satisfaction rate